How Fynd Kaily powers guided luxury discovery for Pari Gallery

Fynd Kaily helps Pari Gallery’s shoppers choose the right personal care with confidence

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Introduction

Industry
Retail/Ecommerce
الحلول
Product Discovery
Guided Shopping
Customer Support
عمليات الدمج
Shopify
Pari Gallery is one of Qatar’s leading luxury beauty and lifestyle destinations, offering a curated portfolio of premium skincare, fragrance, and cosmetic brands from around the world.

Known for its refined in-store experience and expert beauty consultation, the brand has built its reputation on personalization and trust.

In-store, customers receive thoughtful guidance tailored to their skin type, routine, and concerns. Guided shopping is central to the Pari Gallery experience.

When expanding its digital journey, the brand partnered with Fynd Kaily to recreate that same consultative, luxury-led experience online.
Beauty and premium personal care is a space that relies heavily on shopping experiences. Fynd Kaily makes customers feel cared for, which is very important for driving loyalty and higher order values
Shahid Raufi
Director of Ecommerce, Abu Issa

98%

Positive customer sentiment for product discovery

5.1

Average messages per thread

The Opportunity

general support
Premium self care products are rarely an impulse buy. Given the category and price range, buyers look to shop according to their unique needs and what each product offers. Customers often have questions about
  • Product information and ingredients
  • If its right for their skin type
  • The difference between two formulations and which one fits their needs best
  • Information about the brand and its practices
In-store beauty advisors guide these decisions. Online, customers often navigate this alone. Pari Gallery needed a way to provide structured, personalized skincare guidance that mirrors the in-store experience

Solution

girl checking bag
Pari Gallery deployed Fynd Kaily as a guided shopping assistant on its website. Instead of browsing endless product grids, customers ask questions naturally and receive tailored recommendations. Fynd Kaily helps them:
  • See products based on skin type and concerns
  • Understand ingredient benefits in simple language
  • Find alternatives and similar products
  • Experience shopping online with a premium beauty advisor
The experience shifts from transactional browsing to personalized self care consultation.
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79% of conversations focus on product Information and discovery, confirming that customers primarily use the assistant during pre-purchase evaluation
  • 11% of the messages were support queries related to warranty, returns and delivery policy
  • 10% of the messages were billing and payment inquiries
Fynd Kaily has been handling these discovery queries with 94% favorable customer sentiment, and an average of 4.97 messages per thread. This proves that Fynd Kaily’s responses have been both accurate and helpful, compelling shoppers to use it for finding the right products. It also helps motivate browsers towards purchasing products via upselling post product discovery.

What this means for your brand

Luxury beauty and self care experiences are built on trust and expertise. Guided shopping ensures customers feel understood, guided and motivated to make purchases and engage with the brand further. Fynd Kaily helps Pari Gallery extend its in-store beauty advisory experience into the digital environment delivering clarity, personalization, and premium care online.

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